New international players such as Anchor, Fonteero, Compina, Landolakes, etc are expected to enter the Indian marker very soon either directly or through joint ventures.
Those who are highly satisfied are much less ready to switch. High satisfaction creates an emotional bind with the brand not just a rational preference.
The result is highly customer loyalty. Hence an attempt has been made to identify the customer attitude and satisfaction on Amul Milk.
Objectives of study are; 1. To know the customer behavior and to identify the level of customer satisfaction towards Amul 2.
To offer pragmatic suggestion for growth and development of Amul milk. To know the various marketing mix that influence the customer behavior. This customer satisfaction decides the fate of the product and organization. There is various factors influence to the customer satisfaction.
Three widely used methods of gathering primary data are sample observation.
This technique is highly accurate. It is rather an expensive technique. The main assumption here is that the test conditions are essentially the same as those that will be encountered later when conclusions derived from the experiment are applied to a broader marketing area.
Source are internal company recordsgovernment publicationreports and publicaton, reports and journals,trade ,professionals and business associations publications and reports. In this method I have given them the sample of amul milk then take feedback through questionnaire.
Analysis and Interpretation of the Data: Page 5 The Taste of India The collected data were not easily understandable, so I like to analyze the collected data in a systematic manner and interpreted with simple method.
The analysis and interpretation of the data involves the analyzing of the collected data and interpretation it with pictorial representation such as bar charts, pie charts and others.
Gender play vital role in purchase decisions. Gender classified on sex basis i. Gender classification is requiring to marketer because different gender exhibit different perception towards products. In classification of gender the following number is used to know their perception.RESEARCH METHODOLOGYRESEARCH METHODOLOGY: RESEARCH PROBLEM Seek the general perception of consumer towards Amul Milk.
To know the consumer psyche and their behaviour towards Amul caninariojana.comIVE OF THE RESEARCH To know the relationship of sales with the advertisement. To know awareness of people towards Amul Milk. A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly-owned and democratically-controlled enterprise".
Cooperatives may include: businesses owned and managed by the people who use their services (a consumer cooperative). Watch video · Research project on amul by retailers and consumer behaviour towards amul company profile literature review type customer satisfaction of amul products.
literature review about satisfaction.. Here I have collected the primary data through survey of customer who use products of Amul through questionnaire.
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Consumer behaviour certainly is an off-shoot of marketing.
Marketing and consumer behaviour are so closely related that the study of consumer behaviour becomes necessary.